Record of 14,725 motorcycles delivered to passionate Ducatisti in the first quarter of 2023
The success is highlighted throughout Ducati’s top markets: Italy, +7 per cent. United States and Germany +21 per cent. Multistrada V4 popularity keeps growing, while the DesertX has become the third most requested model in the Ducati range.
Deliveries set a new record in the first quarter of 2023, with 14,725 motorcycles conveyed to passionate customers all over the world, marking a 9 per cent increase compared to the same period in 2022.
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Claudio Domenicali, Ducati CEO: “After closing our best year ever in 2022, we began 2023 with strong results that confirm a company strategy that is paying off with a great outcome. Based on these positive numbers, we continue working to achieve the best possible result, with the main goal to satisfy all passionate Ducatisti in our beautiful community.”
These great results are highlighted throughout Ducati’s top markets: Italy is in the first position with 2.717 motorcycles delivered and a growth of 7 per cent compared to last year’s period. The United States, the second-largest Ducati market, increased deliveries by 21 per cent in the first quarter of 2023 with 1.677 bikes. Germany, in third position, also gained a growth of 21 per cent compared to the same period of 2022, with 1.666 motorcycles delivered.
Francesco Milicia, VP of Global Sales and After Sales Ducati: “The deliveries achieved in the first quarter of 2023 set a new record for Ducati, with growth in all main markets. Our trusted dealers in the world play an important part in achieving these results, and they will also be in the first line for the second edition of the ‘We Ride As One’ event that will take place on the 6th of May. I want to thank them for their commitment to the brand along with our valuable Ducatisti.”
The Multistrada V4 in all its versions is still the most successful motorcycle in the Ducati range, with 2,668 models delivered worldwide over the first three months of 2023, followed by Monster with 2,005 motorcycles. The third most appreciated model is DesertX, with 1,442 deliveries, which confirms the strategy of the brand to enlarge its product range and enter a new segment.
Ducati is present in over 90 countries with a widespread sales network that counts more than 800 dealers and keeps growing. In fact, in 2023, the Bologna-based manufacturer plans to open 55 new dealers, some of which have already been inaugurated during the year’s first quarter. Among these, the first Audi Ducati Retail integration dealership in Switzerland opened in Volketswil (Zurich) in March.
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