Harley-Davidson baited by Trump

US President claims he’s working to bring other motorcycle manufacturers to the USA, writes Ross Mowbray

In the wake of Harley-Davidson suggesting it will move some of its production out of the US because of European tariffs on American-made motorcycles (in reply to Trump’s tariffs on European steel), President Donald Trump has criticised the brand on social media, claiming that his administration is talking to other motorcycle companies.


Trump said: “Now that Harley-Davidson is moving part of its operation out of the US, my administration is working with other motorcycle companies who want to move into the US. Harley customers are not happy with their move – sales are down 7% in 2017. The US is where the action is!”

Trump has repeatedly criticised the iconic Milwaukee-based motorcycle manufacturer over the last few weeks.

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Recently he said: “Harley-Davidson should stay 100% in America, with the people that got you your success. I’ve done so much for you, and then this.

“Other companies are coming back where they belong! We won’t forget, and neither will your customers or your now very HAPPY competitors!”

These tweets from Trump came as Harley-Davidson announced that the new tariffs would increase the average cost per motorcycle by about $2200 and as a result, the company will shift some production overseas.


The European Union imposed the tariffs in retaliation against the Trump administration’s duties on steel and aluminium imports, which were an effort by Trump to protect US jobs. Interestingly, no production will actually be moving to Europe as a result of the tariffs, according to H-D.

That’s because Harley’s overseas manufacturing plants are in Brazil, India, Australia and Thailand. However, in the USA, the company is shutting down a Kansas City, Missouri, factory and transferring operations to York, Pennsylvania.

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