Harley-Davidson

Harley-Davidson to debut new motorcycles in new digital event

Harley-Davidson

Harley-Davidson is launching a brand new virtual event in the new year to debut the manufacturer’s brand new motorcycles.

Today, Harley-Davidson is hosting a single virtual event, H-D 21. The company’s first virtual launch experience, Harley-Davidson will announce new 2021 motorcycles, parts and accessories, riding gear and apparel.

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You must register to participate, and those who do will hear from Harley-Davidson leadership, product experts and enthusiasts who are shaping the industry on all that is coming to Harley-Davidson dealerships in 2021. To take part in the H-D 21 virtual launch experience, register here.

New approach to product launches

H-D 21 is part of the company’s streamlined and overhauled approach to bringing products to market for customers.

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Earlier this year, Harley-Davidson announced significant shifts including streamlining its planned product portfolio by 30%, shifting its new model year debut to align with the start of the riding season and amped-up marketing efforts to maximise impact in the market.

Theo Keetell, from VP Marketing, said: “We’re thrilled to bring the world together virtually to showcase the inspiration and passion behind our 2021 motorcycles, including a glimpse of our first adventure touring motorcycle, Pan America™.

“We look forward to sharing this moment with our customers and dealers from around the world.”

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Adventurer Jason Momoa shares his passion

American actor, producer and motorcycle enthusiast Jason Momoa will play a key role in the January 19 event. Forever seeking new adventures, Momoa will share his thoughts on how Harley-Davidson’s upcoming Pan America motorcycle has expanded his passion for Harley-Davidson.

“Harley-Davidson has unlocked opportunities for me to find adventure with amazing people, awe-inspiring places, and expand my inspiration as seen in the United We Will Ride content series,” said Momoa.

“I was excited to collaborate with Harley-Davidson for a first look and chance to ride the Pan America 1250 motorcycle. It’s the perfect vehicle that combines my love of the outdoors, the unknown, and Harley-Davidson. People are going to be completely stoked about this bike that Harley-Davidson has created.”

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Harley-Davidson Pan America

Pan America™ Global Reveal

The all-new Harley-Davidson Pan America™ 1250 adventure touring motorcycle will be previewed in the H-D 21 virtual launch experience on January 19.

Harley-Davidson will be bringing the world back together on February 22, 2021 with the spotlight on the new Pan America motorcycle to reveal the motorcycle’s full details in a separate digital event.

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