Harley-Davidson to debut new motorcycles in new digital event


Harley-Davidson is launching a brand new virtual event in the new year to debut the manufacturer’s brand new motorcycles.

Today, Harley-Davidson is hosting a single virtual event, H-D 21. The company’s first virtual launch experience, Harley-Davidson will announce new 2021 motorcycles, parts and accessories, riding gear and apparel.


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You must register to participate, and those who do will hear from Harley-Davidson leadership, product experts and enthusiasts who are shaping the industry on all that is coming to Harley-Davidson dealerships in 2021. To take part in the H-D 21 virtual launch experience, register here.

New approach to product launches

H-D 21 is part of the company’s streamlined and overhauled approach to bringing products to market for customers.


Earlier this year, Harley-Davidson announced significant shifts including streamlining its planned product portfolio by 30%, shifting its new model year debut to align with the start of the riding season and amped-up marketing efforts to maximise impact in the market.

Theo Keetell, from VP Marketing, said: “We’re thrilled to bring the world together virtually to showcase the inspiration and passion behind our 2021 motorcycles, including a glimpse of our first adventure touring motorcycle, Pan America™.

“We look forward to sharing this moment with our customers and dealers from around the world.”


Adventurer Jason Momoa shares his passion

American actor, producer and motorcycle enthusiast Jason Momoa will play a key role in the January 19 event. Forever seeking new adventures, Momoa will share his thoughts on how Harley-Davidson’s upcoming Pan America motorcycle has expanded his passion for Harley-Davidson.

“Harley-Davidson has unlocked opportunities for me to find adventure with amazing people, awe-inspiring places, and expand my inspiration as seen in the United We Will Ride content series,” said Momoa.

“I was excited to collaborate with Harley-Davidson for a first look and chance to ride the Pan America 1250 motorcycle. It’s the perfect vehicle that combines my love of the outdoors, the unknown, and Harley-Davidson. People are going to be completely stoked about this bike that Harley-Davidson has created.”


Harley-Davidson Pan America

Pan America™ Global Reveal

The all-new Harley-Davidson Pan America™ 1250 adventure touring motorcycle will be previewed in the H-D 21 virtual launch experience on January 19.

Harley-Davidson will be bringing the world back together on February 22, 2021 with the spotlight on the new Pan America motorcycle to reveal the motorcycle’s full details in a separate digital event.

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