For many owners, their bike is a badge. A way of telling the world what you are like, what you enjoy or even how much money you have; without speaking.
Ruggeromassimo Jannuzzelli, 59, is the previous owner of Moto Morini who rescued the then Bologna-based company from bankruptcy in 2011, acquiring it in partnership with investment banker and fellow Morini rider, Sandro Capotosti.